Western

Union

Project
Global loyalty programs, B2C and B2B interface design
Deliverables
Loyalty & membership strategy, email, point-of-sale interface design, app design, analytics

The crown jewel of Sisu's 12+ year relationship with Western Union has been the design, development and worldwide deployment of My WU, Western Union's global membership and loyalty program. The success of that work has propelled us to a wide range of site projects (Corporate, Foundation, Careers, B2B and more); Point of Sale UX and UI, design for the core transaction app, and beyond!

More Work